Marketing Genius The CD Business Card
What is a CD Business card?
CD business card replication is a relatively new concept.
CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business…anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business
cards give you the power to illustrate much more than a standard printed business card can.
With cd business cards, you can include any audio, video (digital or VHS), PowerPoint presentations, brochures, sales literature and catalogs. You can even have “hot links” to your website and unlimited e-mail addresses to multiple departments, such as sales, customer service, technical support, etc.
Your entire product catalog can be put on a CD for a fraction of the cost of standard printed paper catalogs.
They actually come in many shapes and sizes, including an “hockey rink” shape with rounded corners, a credit card size and shape, a 3″ round mini, and custom shaped cds (imagine a cd die cut to your logo’s shape).
The real advantage to cd business cards is that besides being a cool marketing product in itself, they are small sized, and are easily stored in a wallet or shirt pocket, just like a standard printed business card.
Technology is now available to print on the disc in many ways. The standard is silk screening. But you can also upgrade to offset printing or digital printing at quality up to 600 dpi.
In addition, Using a unique new all-digital imaging process to print labels for any format of optical disc media, variable data can be printed on each individual disc, making serialization and personalization possible, regardless of the number produced.
Serialization can be used to control who can access data, along with accountability for how it is stored. This trackability helps prevent problems of piracy, theft, loss of production, and loss of sales, by making positive authenticity and ownership easy to establish.
Personalization can be used to provide consumers with individualized promotional items and even serve as mailing labels. Photos of agents and/or products provide big impact as business cards, invitations, catalogs and other marketing materials, even on a small marketing budget.
Some potential uses for cd business cards…
For a salesman/executive…
Photos of your products or services can be printed in full color on the CD business card with full contact information. Within the content of the card, full catalogs can be included with product information and links to your website. On each CD label, individual client’s name and information can be printed, making each card uniquely personalized.
For real estate company…
Houses can be shown in multimedia virtual tours. Individual representative’s data can be printed on the face of the cd, specifically addressed to the prospect.
For an insurance company…
Client’s individual name and policy data can be printed on the CD label. Complete policy, actuarial information, and FAQs can be included or a full marketing presentation in multimedia can make an immediate impact.
For an automobile company…
Each dealership’s customer database can be leveraged by simply sending a CD business card to each customer with the latest leasing /product information. Each CD label can be individually personalized and printed with each customer’s information, salesman’s name and contact info, and type of vehicle that interests the customer.
For a fortune 500 company…
Reports, whether quarterly or annual can be issued to each stockholder on CD with individual name and number of shares printed on the CD face. Prospect uses could be distributed with current performance information printed on each CD label.
CD Business cards seem to be the hottest marketing item in the business sector these days, and its popularity is growing. They are only limited by your imagination.
-Michael Nova
Michael Nova is director of Nova Disc (http://www.novadisc.net/blogger).
Nova Disc provides cd replication, dvd replication, cd business cards, vhs duplication, t- shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, recording, and mastering services to clients worldwide.
The Use of CD Marketing in the Business World
Many companies use a wide selection of marketing concepts to gain potential clients.
TV and radio campaigns
Posters
Websites
Magazine advertisements
And so on…
A unique but highly rewarding marketing concept is the use of CD’s which work as an advertising medium once placed in the potential customer’s computer. The advantages of using CD’s are they are easy to produce and hold a large amount of information. CD-R’s are a very useful to place flash presentations on. Once the CD is placed in the computer it will run a highly effective presentation of a business.
CD’s can create a great image for any business as well as showcasing information about products/services at the customer’s finger tips. When in business a company must have some means of leaving contact information such as business cards.
Every company uses some sort of business card. Why not combine a business card with a CD and create a CD Business Card. CD business credit card shaped discs are perfect for marketing any business. They are small, light and powerful. Discs can come complete with Presentations, PDF, Word, Sound and Images.
The capabilities of the cards are incredible. Hand out a personalized presentation of your company with information on your products, services, company history etc. With all your contact details printed on the front of the card people will be intrigued to see what is on the CD card.
As a business you will never be forgotten at trade events ever again. CD content can be designed to direct customers to your email and website address. Having a personalized presentation of your business will be a perfect advertising concept as CD Cards will be passed on. People will show colleagues and other business friends.
To find out further information on CD Business cards visit www.cdlivecards.co.uk
http://www.cdlivecards.co.uk
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Alan Jackson Like Red On A Rose CD Review
Like Red On A Rose is one of his Jackson’s best CDs to date.
It’s a CD that will grow on you. It displays a smooth, and relaxing side of Alan Jackson that is wonderfully pleasing to the ear.
Be warned it is a little different from his usual but that’s one the things that makes it a likeable collection. I applaud him for trying something outside his comfort zone. This CD sounds and feels like it was recorded by man who is in a different place than he was as a younger man. Like many of us he is older and looks at life different. The Firefly song is very good at expressing this reality.
It’s a bit ironic that the CD conatins a track titled “Don’t Change on Me” which is exactly what it sounds like Jackson is doing throughout this offering. In a very nice way I might add.
All and all, Like Red On A Rose is a very refreshing change of pace and a CD that is well worth having.
Track List
1. Anywhere On Earth You Are
2. Good Imitation Of The Blues
3. Like Red On A Rose
4. Nobody Said That It Would Be Easy
5. Don’t Change On Me
6. Firefly’s Song, The
7. Wait A Minute
8. Had It Not Been You
9. Woman’s Love, A
10. Don’t Ask Why
11. As Lovely As You
12. Where Do I Go From Here (A Trucker’s Song)
13. Bluebird
Release Notes
Personnel include: Ron Block (acoustic guitar, electric guitar); Jerry Douglas (lap steel guitar, dobro); Alison Krauss (strings); Jim Cox (Fender Rhodes piano, Wurlitzer piano, Hammond b-3 organ); Viktor Krauss (acoustic bass, electric bass).
Record Label – Arista Nashville
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